Broadband/HD Innovation Lab – day 3

On: November 25, 2006
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About Esther Weltevrede
Esther Weltevrede is a second year Media Studies Research Master student at the University of Amsterdam. Before studying New Media she attended the School of Arts in Breda where she received a Bachelor degree in Graphic Design. She is involved as researcher and coordinator in the recently founded Digital Methods Initiative at the University of Amsterdam. DMI is dedicated to developing tools and methods for researching the ‘natively digital.’ Since this summer she is a member of GovComOrg, a foundation dedicated to creating and hosting political tools on the Web. Currently she is a part-time teacher Information Visualization at Master Editorial Design, Utrecht School of Art, and part-time teacher Public Design at Interactive Media, Hogeschool van Amsterdam.


During day 3 and 4 the teams work on their own project. The experts visit the teams during the day to give personal feedback. On day 3 a special guest accompanies the expert group: chairman of the jury Frank Alsema . Day 3 is focused on the question: What is the big idea of the project? The teams are encouraged to think big, but start small. This means on the one hand being very specific and focused in your presentation of the project, and on the other dare to dream about wider uses and implications of the project. The ideas of the projects are to be communicated with visualizations in the form of prototypes, in other words, how to tell a short story with prototypes.

Other topics that are addressed today are technological and business factors that should be addressed in the pitch. The teams are asked to think about whom they’re pitching for – this week it is an expert jury – and why the jury should be persuaded to give money to their project. Why should they select your project and not someone else’s? To persuade the jury the teams are advised to address what their plans are with the money. What is the next step in the project after the pitch? The aim is to make the jury enthusiastic for the project. Furthermore, the teams should address what’s innovative about their project, although it is important not to go too much into detail, especially technological details. Layers of detail can be added in the questions the jury is going to ask after the pitch. The pitch should cover content, technology, and place in the market.

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