Dutch slow to take to Firefox?

On: April 17, 2007
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About Michael Stevenson
I am a lecturer and PhD candidate in Media Studies at the University of Amsterdam. I've been a contributor to Masters of Media since 2006, though I now only post occasionally. A short list of papers and projects can be found here


Firefox use in Europe is up to 24%, but use here in the Netherlands is at 14%.

Anyone want to speculate why this is? Of the stereotypes I’m aware of, the one that best fits this figure is apparent in the phrase “doe gewoon, dan doe je al gek genoeg”, which translates to something like “don’t do anything outrageous, ‘normal’ is crazy enough as it is”.

More seriously, though, what kind of firefox ‘marketing campaign’ would work at a local level? It’s worth noting that there is just one local version of spreadfirefox.com (a Japanese, ‘beta’ version). Perhaps the national level is irrelevant here, and one should start by getting firefox on all of the computers at one’s university?

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