YouTube: If you can’t beat them, join them!

On: April 20, 2007
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About Anne Helmond
Anne Helmond is Assistant Professor of New Media and Digital Culture and Program Director of the MA New Media and Digital Culture at the University of Amsterdam. She is a member of the Digital Methods Initiative research collective where she focuses her research on the infrastructure of social media platforms and apps. Her research interests include digital methods, software studies, platform studies, app studies, infrastructure studies and web history.


While Viacom is sueing YouTube for $1 Billion for “massive intentional copyright infringement” the Dutch public broadcasting company VPRO is embracing YouTube. After entering the Digital TV market it now sees YouTube as a new distribution channel. The VPRO is going to broadcast on four different YouTube channels.Read the whole story by Erwin Blom (head of the VPRO Digital department) at: VPRO begint 4 kanalen op YouTube (the making of) & Waarom op You Tube? Vervolg …

Or visit one of the four channels:

  1. VPRO
  2. 3voor12
  3. HollandDoc
  4. Geschiedenis TV
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