Spamming in the city…

A while ago I found this flyer tied to my bike with a rubber band. First I was astonished, then it made me laugh. I have grown up in a small town in the Netherlands and of course quite often I have found flyers at the windscreen of my car, but this analog spamming phenomenon in Amsterdam was new to me. Most people in Amsterdam do not have a car, because it is impossible to park your car anywhere in the city. Therefore (small) companies have found new ways to reach their target group (in this case students and/ or people in their twenties, because the flyer is a advertisement for a party).