Question time: which of your problems should Google solve?

On: June 21, 2007
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About Michael Stevenson
I am a lecturer and PhD candidate in Media Studies at the University of Amsterdam. I've been a contributor to Masters of Media since 2006, though I now only post occasionally. A short list of papers and projects can be found here


Personalized advertisments are not enough. Google boss Eric Schmidt says, “Google is not at all done with your information problems. There are many, many examples of where it would be nice if Google had more of an ability to understand time and choices.”

So maybe we can make some recommendations before Google makes them for us. What problems would you like the company to solve?

More from the article:

The more a search engine can learn about a user’s surfing habits, the better it can predict their intent.

With more web history data, Google could offer users a “hyper-personal” experience, with results based on potentially years’ worth of pattern analysis of a user’s search history.

Speaking about the long-term aspirations for Google, Eric Schmidt, the firm’s chief executive, said one day the search engine could potentially answer questions such as “What shall I do tomorrow?” and “Which college should I go to?”.

Surely Schmidt knows it is a little disingenuous when he says, “The important principle, and I want to say this over and over again, is that this is opt-in, user choice.” What kind of choice would that be? What doors will close when I opt out of a grand scheme like that?

Anyways.. I would like Google to remedy my compulsion to watch the chipmunk video over and over. (And related to this, I could use a little help on my term papers, too.)

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