Internet finally subsumed by Blogs

On: October 18, 2007
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About Michael Stevenson
I am a lecturer and PhD candidate in Media Studies at the University of Amsterdam. I've been a contributor to Masters of Media since 2006, though I now only post occasionally. A short list of papers and projects can be found here


<update> I checked the internet archive for and saw it used to redirect to – why the change?</update>

It is well known that Google, which depends on every link it indexes to recommend search results, has a certain ‘vulnerability’ that blogs expose. Bloggers are professional-amateur-pointers. They publish frequently, they link a lot, and then they syndicate others’ links. Affectionately put, they give link love. But does Google love them back? (Note the URL in the screenshot below) is Google

So is, well, Google. Is this a Freudian glitch?

Last week I mentioned the weird relationship between blogs, Google and pingback spam, but discussion of the larger issue goes further back. The person who first put this in clear terms for me was Mary Hodder, who talked about moving from a static Web, with sites updated infrequently, toward a ‘live’ or dynamic Web. The problem for Google is that rapid linking makes their search returns erratic, most famously with Google Bombs. The search engine may do some tweaking á la PageRank, or look to assuage the effect of blogs through the NoFollow html tag. They may try to segregate the Web by putting ‘Blogs’ here and ‘Everything Else’ here. But even that gets messy, and perhaps the problem is reaching critical mass. Maybe is trying to tell something.

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