The only way to save the Internet is to claim it back from Big Data

On: September 23, 2018
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About Lucie Chateau


Sometime in November, the proportion of humans on earth using the web will exceed 50%. Close to 4 billion people will have become internet “users”, bringing with them 4 billion sets of data.

Tim-Berners Lee created the internet and gave it to us for free nearly 30 years ago. Now, he believes that this seminal mark calls for us to sound the alarm on how his invention is being used. For him, this onslaught of data is going to make the Web “more powerful, more valuable, and potentially more dangerous than ever.” (Brooker) It’s why he’s created Solid, a data platform that’s going to help decentralise the web, if we choose it to.

Every interaction with our social media networks, Google searches and Amazon purchases creates pieces of information that live on in the web within the proprietary sphere of the platform they were generated on. To enter into a contract whereby we obtain a Facebook or Twitter account, we agree to surrender our data and have it reside in their “silos”. The amount of information contained within these databases is simply unfathomable, expanding from terabytes to petabytes with every user. It’s what makes data so “Big”.

This current centralised structure of the web means that corporations, and not citizens, are the ones with our data at their disposal. As soon as we generate data on the servers of companies like Google and Facebook, the power to interpret and use our data becomes an economic resource for these corporations. In this technological landscape, “the more servers you control the more power you have”. (Leonard) For media scholars danah boyd and Kate Crawford, this ecosystem creates an alarming phenomenon, a “new kind of digital divide: the Big Data rich and the Big Data poor”. (boyd and Crawford, 674) Similarly, Manovich writes of three classes of people in the realm of Big Data: “those who create data (both consciously and by leaving digital footprints), those who have the means to collect it, and those who have expertise to analyze it.” (Manovich)

Tim Berners-Lee at TED2009

The issue is not so much with how Big data is- data being Big is tremendously important for our research. In our policy making and our innovation as a society, it constitutes “a key component of the next phase of the knowledge economy”. (Gitelman 20) Indeed, Berners-Lee adamantly believes in our  rights as citizens to raw data and its potential in bettering the world. In a 2009 Ted Talk, he passionately gets the audience to demand “Raw Data Now!”.

When Berners-Lee demands access to raw data, he predicates his argument on our constitutive rights as citizens and tax payers. For him, liberating data from centralised silos is fundamental in his endeavour to “reclaim the Web from corporations and return it to its democratic roots.” (Brooker) Unfortunately, in the nine years that have passed since Berners-Lee’s speech, it has merely grown increasingly apparent that “if data are somehow subject to us, we are also subject to data.”. (Gitelman 2) In the wake of the Cambridge Analytica scandal, we are reminded how far-reaching the effects of surrendering our data to are. Now, with Solid, the Decentralised Web movement wants us to gain control once again.


Solid wants us to build solid foundations for democracy. Instead of allowing our data to reside out of our hands, the Solid platform works by allowing each user to store their data in a personal online datastore, or pod. (Mansour et al) Data will belong to the user and therefore gaining access will depend on applications authenticated by Solid requesting access to their data. A user’s data will be uncoupled from the application, and it will be up to the user to decide what sets of data they will allow to be shared with which applications. They can choose to distribute their data into a set of pods, and therefore select which pods applications will have access to. This vision of linked data allows interoperability of data without centralisation or hierarchies between the data rich and the data poor.

Solid’s mission statements

For now, Solid is still a project by a team of researchers at MIT led by Berners-Lee, but they invite all interested to try out their prototype platform, as well anyone who can to contribute to their efforts on their github page. Solid is about compromise. They know their platform isn’t perfect, but they hope that the intention behind it is incentive enough. However, tech analysts ask a worthwhile question; “Are people going to care enough that they’ll put up with what may feel like a temporary step back?”. (Weinberger) This invention is being recognised as a potentially radical paradigm shift.  Nevertheless, the truth must somehow be grappled with; “The only thing that will force those decentralised systems to change on a fundamental level is a mass shift by consumers toward decentralised systems.”. (Leonard)

The next step will not be dependent on infrastructure, but mindset. It’s a hurdle Berners-Lee is very aware of. He states in an interview with The Guardian “We are so used to these systems being manipulated that people just think that’s how the internet works. We need to think about what it should be like.”. (Solon) If we want to change our relationship to Big Data, there is a near insurmountable ideological hurdle that stands in the way first. Data has become not just an information tool, but an ethic, a principle of the sharing economy. Data is constantly and seamlessly being incorporated into our lives, and laws and regulations are creating landscapes in which data openness and sharing is seen as a democratic tool, even though Cambridge Analytica has shown us differently. In this sense, we all actively remake “our material, technological, geographical, organizational, and social worlds into the kind of environments in which data can flourish… enter[ing] into a symbiotic relationship with data”. (Ribes and Jackson 152).

Nervertheless, Solid asks, what if we gave citizens the choice? The fundamental question we need to ask going forward is whether democracy has become skewed and so aligned with our vision of technology and data that any innovation would be predicated on data sharing as democratic principle. The platform allows us to reconsider questions of democracy and citizen identity in the age of Big Data. Would civic responsibility still follow the principles of data sharing set by Big Data? Or would concerns over privacy and surveillance be prioritised?

In an age where Big Data represents a 21st century social contract, Solid introduces radically new ways to own our data, and somewhere along the way hopes that we begin to conceptualise new ways too.




Berners-Lee, Tim, “The Next Web” Ted Talk, February 2009 Available online at: [Accessed 19 September 2018]

boyd, danah, Kate Crawford “Critical Questions for Big Data”, Information, Communication & Society, Vol. 15, No. 5, (2012): pp. 662-679

Brooker, Katrina ““I Was Devastated”: Tim Berners-Lee, the Man Who Created the World Wide Web, Has Some Regrets” July 1, 2018, Vanity Fair, [Accessed 19 September 2018]

Finely, Klint “Tim-Berners Lee, Inventor of the Web, plans a Radical Overhaul of his Creation” Wired, April 4 2017, [Accessed September 21 2018]

Gitelman, Lisa. (ed.) 2013. Raw Data Is an Oxymoron. Cambridge: MIT Press.

Leonard, John, “Decentralising the web: The key takeaways” Computing, 14 August 2018, [Accessed 19 September 2018]

Manovich, Lev, “Trending: the promises and the challenges of big social data”, in Debates in the Digital Humanities, ed. M. K. Gold, The University of Minnesota Press, 2011. [Online] Available at: [Accessed 15 September 2018].

Mansour, Essam, et al. “A demonstration of the solid platform for social web applications.” Proceedings of the 25th International Conference Companion on World Wide Web. International World Wide Web Conferences Steering Committee, 2016. [Accessed September 22 2018]

Ribes, David, and Steven J. Jackson. “Data bite man: The work of sustaining a long-term study.” Raw data” is an oxymoron MIT Press, 2013: 147-166.

Solon, Olivia, “Tim Berners-Lee on the future of the web: ‘The system is failing” The Guardian, November 16 2017 [Accessed 21 September 2018]

Solid, MIT, “The Solid Project”, [Accessed 22 September 2018]

Weinberger, David, “How the father of the World Wide Web plans to reclaim it from Facebook and Google” Digital Trends, August 10 2016 [Accessed September 21 2018]

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