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From Cable TV to IGTV: The media might indeed be the message.

From Cable TV to IGTV: The media might indeed be the message.

Abstract –  Instagram’s new application, IGTV brings about a change in how we consume media. Will it act as a replacement for platforms such as YouTube, Vimeo or Snapchat sending them out of business? IGTV also raises questions about...
Is IGTV set to tilt our perception of online videos from horizontal to vertical?

Is IGTV set to tilt our perception of online videos from horizontal to vertical?

IGTV is a new feature within the main Instagram app, as well as a new standalone app of its own, dedicated to the sharing of long-form vertical videos. What does this mean for online video-sharing platforms, like YouTube? Are...