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Bringing authenticity to social media, one Beme at a time

Bringing authenticity to social media, one Beme at a time

Launched this past summer, Beme is a new video-sharing app envisioned by viral YouTube filmmaker Casey Neistat and realized with the help of Matt Hackett, a former VP of Engineering at Tumblr (VanHemert). Neistat, who gained popularity through his...
Beme: Will Authenticity Form New Aesthetics?

Beme: Will Authenticity Form New Aesthetics?

Everyday I get on Casey Neistat’s YouTube channel to watch his daily vlogs. Last week he announced that Beme codes are no longer necessarily to use the app. Before that Beme was only available on invite only basis. It...
What You See Is What You Get

What You See Is What You Get

The time of the curated self is over. No more filters, adjustments, retakes or any other tool that makes the world more spectacular than it is. The pattern of over-tailored and over-garnished content on social media might have been...