New Media M.A. Research Blog | Media Studies, University of Amsterdam

Putting the “face” in Facebook: Examining the role of digital media mediation through Facebook’s latest smart glasses

In Reality Check Digital Methods, Venturini et al make the claim that, though we upload our own content to our social media profiles, digital media itself “belong to the companies and institutions that have paid the huge cost necessary...

By on 10/07/21 Comments Off

“U can’t touch this!” – Does sense of touch is needed in online shopping experience?

In the last decade, consumer purchases behaviour has changed. The explosive growth of e-commerce generates the tendency to design immersive shopping environment. The most advanced interactive technology focuses on the visual improvement of cybershopping, such as creating a 3D...

By Anna Maria Biernat on 09/28/20 Comments Off

The Strawberry Dress, a VIRAL cure for the pandemic?

Amidst a pandemic, worldwide lockdowns, in time of sweatpants and cancelled galas how did a sweet $490 strawberry dress become “the dress of the summer”? An examination of the prolific spread of the strawberry dress and how ‘viral’ objects...

By on 09/28/20 Comments Off

“Checkout on Instagram”: Chance or risk for e-commerce businesses?

Ever since Facebook purchased Instagram in 2012, the platform has not only grown from ten million active users to over one billion, but has also introduced a number of new features. Instagram Stories, live streams, television and shopping –...

By Selin Ashaghimina on 09/23/19 Comments Off

AI Algorithm as Personal Style Tracker

Design specifically with a GAN, to overcome fast-fashion and overconsumption What will happen when designers can exactly produce what consumers want and need? The generative adversarial network (GAN) founded by online shopping company Amazon can actually do this by...

By Vera Seegers on 09/24/17 Comments Off

“What’s mine is yours”; sharing a wardrobe with strangers online with The Nu Wardrobe

Subletting a living space on Airbnb, sharing a car as mode of transportation with Blablacar or borrowing a stranger’s power drill for a couple of hours using Peerby has become a well-established and often used practice in 2017. Enter...

By Nora Lauff on 09/24/17 Comments Off

Can Google Search Solve the Most Topical Issue in Fashion Right Now?

There’s one thing that most of us have in common: We all Google. So when the tech giant decides to break into the Fashion Industry, it seems to be providing an alluring set of qualities that deserve our attention....

By Talía Cu on 09/19/16 Comments Off

The Apple Watch: Fashionable and Tangible

Images of wearable computers range from 1940s detective Dick Tracy through to Michael Knight’s 80s wrist watch. The cartoon detective’s watch, in particular, has reached iconic status in the electronics community. As perhaps one of the strips most recognizable...

By Ivar Dusseljee on 09/15/14 Comments Off

Sleek – What does the website’s structure reveal?

Sleek is an internationally distributed fashion and art magazine, introducing contemporary art and fashion issues in a thematically manner. Since 2005, the paper edition is published quarterly in Berlin, but because of its worldwide audience Sleek is only available...

By Isabel Theissen on 10/18/12 Comments Off

Molecule F – A Story of Online Success in Romanian Fashion

“If you would concentrate the entire Romanian fashion inside a capsule, you would have as a result Molecule F, a small, but refined part of the Romanian design“ (www.molecule-f.com). This quote defines best what Molecule F, the first online...

By Diana Necula on 09/09/12 1

Instagram lets us discover our hidden talents

Fortunately or not, I am not a smartphone user and I hardly play with applications different than alarm watch and calculator on my very old school Nokia. Believe me or not, they work and they do their job! Sometimes...

By Natalia Miszczak on 10/10/11 1

Fashion is on the street: Fashion bloggers seated front row

Something has changed in the fashion industry. Since 2002 blogging about fashion started and has become more and more popular. In 2003 fashion blogger Kathryn Finney of the Budget Fashionista was invited to the New York Fashion Week....

By Hanneke Mertens on 10/17/10 12