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From Cable TV to IGTV: The media might indeed be the message.

From Cable TV to IGTV: The media might indeed be the message.

Abstract –  Instagram’s new application, IGTV brings about a change in how we consume media. Will it act as a replacement for platforms such as YouTube, Vimeo or Snapchat sending them out of business? IGTV also raises questions about...
By Shikha Bajaj on 09/24/18 Comments Off on From Cable TV to IGTV: The media might indeed be the message.
IGTV: Instagram’s TV or Influencer’s TV?

IGTV: Instagram’s TV or Influencer’s TV?

On June 20, 2018, two major announcements were published on the Instagram Info Center. The first being that Instagram reached one billion users. The second was the launch of a new stand-alone application affiliated with Instagram: IGTV.   IGTV:...
By Ouejdane Sabbah on 09/23/18 Comments Off on IGTV: Instagram’s TV or Influencer’s TV?
Is IGTV set to tilt our perception of online videos from horizontal to vertical?

Is IGTV set to tilt our perception of online videos from horizontal to vertical?

IGTV is a new feature within the main Instagram app, as well as a new standalone app of its own, dedicated to the sharing of long-form vertical videos. What does this mean for online video-sharing platforms, like YouTube? Are...
By Lucas Prado Amaral on 09/23/18 Comments Off on Is IGTV set to tilt our perception of online videos from horizontal to vertical?