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Influencer marketing: #Transparency over #ad

Influencer marketing: #Transparency over #ad

In other parts of the world it is already a well-established marketing technique; celebrity’s being paid to tweet, or post on Facebook and Instagram. However in “down to earth” Netherlands, this trend has just recently began to emerge. Social...
From Cable TV to IGTV: The media might indeed be the message.

From Cable TV to IGTV: The media might indeed be the message.

Abstract –  Instagram’s new application, IGTV brings about a change in how we consume media. Will it act as a replacement for platforms such as YouTube, Vimeo or Snapchat sending them out of business? IGTV also raises questions about...
Latinx, Brujx, Commodification and Community

Latinx, Brujx, Commodification and Community

Multimedia content creator and writer Johanna Ferreira writes in Hiplatina, about the fact that young Latin people (herself included), are increasingly distancing themselves from organized religion and instead turning to spirituality. Most Latin American households have some sort of...
Don’t ask my name, just scan!

Don’t ask my name, just scan!

Say, you met a new group of people who are bon vivant just like you, and you spent a nice evening with them. Before you meet each other again next time, you wanna exchange your social media accounts to...
IGTV: Instagram’s TV or Influencer’s TV?

IGTV: Instagram’s TV or Influencer’s TV?

On June 20, 2018, two major announcements were published on the Instagram Info Center. The first being that Instagram reached one billion users. The second was the launch of a new stand-alone application affiliated with Instagram: IGTV.   IGTV:...
Is IGTV set to tilt our perception of online videos from horizontal to vertical?

Is IGTV set to tilt our perception of online videos from horizontal to vertical?

IGTV is a new feature within the main Instagram app, as well as a new standalone app of its own, dedicated to the sharing of long-form vertical videos. What does this mean for online video-sharing platforms, like YouTube? Are...
Can we “unplug online”? The Paradox of Meditation Apps and Mindfulness

Can we “unplug online”? The Paradox of Meditation Apps and Mindfulness

  In our digitized world, people long more and more for taking a step back from social media and the overload of information to focus on their ‘inner self’ and guess what – there’s an app for that! Using...
Mediating Veganism: A look at vegan self-presentation on Instagram

Mediating Veganism: A look at vegan self-presentation on Instagram

Veganism is an alternative food diet and lifestyle that aims to exclude, as far as possible any exploitation and cruelty to animals for food, clothing, or other by-products (The Vegan Society). A cursory search on Google Trends reveals that...
Snapchat Fams as a Subculture: How Influencers Use Emojis for Commodifying Cross-Platform Engagement

Snapchat Fams as a Subculture: How Influencers Use Emojis for Commodifying Cross-Platform Engagement

Introduction Communities on social media are an emerging phenomenon in today’s society. Within the framework of networks, people come together virtually, satisfying their needs of communication and belonging, usually by creating communities based on mutual interests. Often, these communities...
Instagram bots in the debate of free labor

Instagram bots in the debate of free labor

In the recent years there has been a growing trend of Instagram bots creating accounts, liking content and posting comments on Instagram. For a cheap price, these bots are offered as a service, by sites such as Gramista to...
The fake fame – Black market on social media

The fake fame – Black market on social media

Sitting on a Saturday morning at my desk, it took me ten seconds to find a website which wanted to sell me 2,500 ‘quality Instagram followers’ to boost my account for the price of about 25€. The website claims...
#CopyPaste – The battle between Instagram and Snapchat

#CopyPaste – The battle between Instagram and Snapchat

There is a battle going on between Instagram and Snapchat.. but who is on the winning hand?   A-team Instagram is a mobile phone photo-sharing, video-sharing and social network service. It enables users to take pictures and videos and...
Prisma: The Photo App With Its Own Charisma!

Prisma: The Photo App With Its Own Charisma!

  All the Instagram addicts must have already tried out or, at least, come across with artsy photos badged with the #prisma hashtag. For those of you who (strangely enough) haven’t seen or heard of it before, Prisma is...
FemInstagram: can Instagram help fight sexism?

FemInstagram: can Instagram help fight sexism?

Lena Dunham, Feminista Jones, Anna Gensler, Rupi Kaur are only a few of the many social media activists, involved in the debate on feminist issues, but all of them report having been victims of cyber-bullying in one way or another. Besides...
Why Instagram finally lets us think outside of the box

Why Instagram finally lets us think outside of the box

Ever since it’s rise to fame, Instagram has been known for its square pictures. But with a recent new update the platform finally lets its users break free from that restriction. To make “telling our visual story easier and...
Be There or Be Square: Instagram Introduces New Sizes

Be There or Be Square: Instagram Introduces New Sizes

Be There or Be Square: Instagram Introduces New Sizes Many frequent users of Instagram (including myself) at some point experienced the following scenario: a moment captured with the camera on your smartphone is significant enough to share on Instagram....

“Buy buttons”: Is this the new shopping mecca?

If you just rewind back to the past, freeze your memory in the ‘90s and try to recall the retail websites of this era, it will be obvious how boring and indifferent purchases could be. But it was time...
The perfect bell pepper: from sheet film to Instagram

The perfect bell pepper: from sheet film to Instagram

Some eleven or twelve years ago, I went to one of the many Turkish or Moroccan grocery stores in Amsterdam to buy a bell pepper. For the sixteenth time in a couple of weeks. I tried to find the...
On the Nature and Culture of Photography

On the Nature and Culture of Photography

The praxis and technology of photography has seen dramatic transformations over the last century. The most obvious transformations taking place in the last decade of the 20th century, marking the shift from analog to digital photography. Yet another shift...
Instagram lets us discover our hidden talents

Instagram lets us discover our hidden talents

Fortunately or not, I am not a smartphone user and I hardly play with applications different than alarm watch and calculator on my very old school Nokia. Believe me or not, they work and they do their job! Sometimes...