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Beyond-viral marketing, Nike just does it again

Beyond-viral marketing, Nike just does it again

On September 3rd, 2018, Nike released their latest ad campaign to celebrate the 30th anniversary of their iconic ‘Just Do It’ brand. To the surprise of many, former NFL quarterback Colin Kaepernick was the face of the campaign. This...
By Molly Doell on 09/24/18 Comments Off on Beyond-viral marketing, Nike just does it again

Vito Campanelli and the Memetic Contagion of Aestheticized Objects

Vito Campanelli's presentation of his own Web Aesthetics. How Digital Media Affect Culture and Society (published by NAi) was one of the few theoretical ones in a very visual and demo-ridden Video Vortex edition. In his work, the Italian scholar reduces...
By Nicola Bozzi on 03/11/11 Comments Off on Vito Campanelli and the Memetic Contagion of Aestheticized Objects