PICNIC 08 – Commercial Collaborations: Tools, Things and Toys

PICNIC 08 – Commercial Collaborations: Tools, Things and Toys

Presenter: Michael Tchao, General Manager; Nike Techlab/ Nike+, at Nike which connects physical products with virtual online services and athlete communities. 11.55 AM, 25 September 2008 Mike Tchao started his presentation by introducing Nike’s digital collaboration with Apple computers...