Masters of Media

iBeacons at SXSW: How technology adds to the festival experience

While beacons have become mainstream since the introduction of the iBeacon by Apple in 2013, there are still fields fairly undiscovered. One of these fields is integrating beacon technology at festivals and events. In march this year (2015) the...

By Sjoerd Noorhoff on 09/16/15 0

Don’t be afraid of robots – be afraid that you become one!

Our fantasies about becoming cyborgs are getting ever closer to reality. We have been creating robots and software to do work for us. And now we are on the best way to become robots ourselves. A new achievement in...

By Leonie Herma on 09/15/15 0

Mobile Apps as a New Level of Reality

“New Media”. This collocation is used so often nowadays (and not just by researchers or practitioners, but by journalists, self-proclaimed experts and general populace) that it takes a conscious effort to take a step back and ask “What’s new...

By Leonid Goryachev on 09/15/15 0

Women and Soccer Do Go Together – EA Sports FIFA 16

I’m no soccer fan, I actually belong to that group of people that is only into soccer during the World Cup, however as I crossed to the headline of arstechina.com “The tech that’s putting women in EA’s FIFA games...

By Ana Garza Ochoa on 09/15/15 1

Virtual Reality is here (to stay?)

Hello, and welcome to this training event. How can your shop become the best choice for customers? We would ask you to take a look around this supermarket and then tell us how you would maximize the father’s day...

By Denise van Kollenburg on 09/15/15 1

When in doubt: choose Dvel

Making choices isn’t something you have to do completely on your own; there are more than enough tools, websites and apps that can help you with that rather than discussing issues with your family and friends for instance. But...

By Lisa Langenkamp on 09/15/15 0

Need a companion? never walk home alone at night again

The sense of personal safety, “rape culture” and privacy are some of the most hotly-discussed issues on US campuses nowadays . It was reported this year by the American Justice Department that just about over 293,000 rapes occur...

By Dean Brandt on 09/15/15 0

Be There or Be Square: Instagram Introduces New Sizes

Be There or Be Square: Instagram Introduces New Sizes Many frequent users of Instagram (including myself) at some point experienced the following scenario: a moment captured with the camera on your smartphone is significant enough to share on Instagram....

By Eva Hekman on 09/15/15 0

Do Not Track: together let’s track Big Brother

After four years of negotiations, an agreement was reached on September the 8th over data protection on the internet between the United States and the European Union. Many privacy violations scandals later (i.e.: Edward Snowden’s revelations on the NSA’s...

By Mathilde Grenod on 09/15/15 0

Augmented reality; Pokémon in the real world

After 20 years, The Pokémon Company announced the release of its latest project. A new mobile game called Pokémon Go, produced in collaboration with Nintendo and Niantic. The game will be available in 2016 for iOs and Android. For...

By Kimberly Leerkes on 09/15/15 0

Spotify the Data Sage.

Is Discover Weekly a step forward or a step back? In the good ol’ days people discovered music by listening to the radio and recording the music on audio tapes. The disk jockeys were the opinion leaders that could...

By Daniël Landman on 09/15/15 0

Facebook’s new virtual assistant ‘M’: mastermind or menace?

Facebook recently introduced the world to ‘M’, its brand new virtual assistant that will reside in Facebook’s messaging app. Will, because for now, the new application is still in its test phase. Nonetheless, this rather unexpected move of Facebook...

By Lianne Kersten on 09/15/15 0

Computers can now paint – Reproduction of famous artists’ work

The last four hundred years have been crucial in human history as major changes were analyzed. During these years, the evolution of human kind grew exponentially with the help of increased communication and increased mastery over nature (Wiener). Our...

By Alixia Garceau on 09/15/15 0

Oculus Rift: the next big leap towards virtual reality

In August 2012, the company Oculus VR set up a Kickstarter project to encourage the development of a revolutionary technological device, capable of plunging users into an immersive virtual reality. The Kickstarter rose to see $2.4M invested by 9’500...

By Alexander Guian-Illanes on 09/15/15 0

“Buy buttons”: Is this the new shopping mecca?

If you just rewind back to the past, freeze your memory in the ‘90s and try to recall the retail websites of this era, it will be obvious how boring and indifferent purchases could be. But it was time...

By Christina Giannouli Kyrimi on 09/15/15 0

I need some Beer & Chips! Can you get me some? – The new way of personal assistance and how it impacts our society

On the 26th of August the Vice President of Messaging products at Facebook, David Marcus, announced on his personal Facebook Page that Facebook is beginning to test a new service within the Facebook Messenger called “M”. With that post...

By Katharina Lueke on 09/15/15 0

G is for Google, F is for friendly and I is for innocent

The 11th of August this year Google announced a big change; Google from now on will be part of a new parent company Alphabet which will cover all of Google’s activities. For some this might be a surprising move as Google...

By Lieke Kersten on 09/15/15 0

The Survival of the Shopping-Malls

Imagine a project developer, Mrs. Smith, who is developing a shopping-mall with her team. Mrs. Smith wants to attract future customers (and storeowners) by offering them a personalized and comfortable shopping experience. First of all she wants to achieve...

By Willemijn van der Holst on 09/15/15 0