New Media M.A. Research Blog | Media Studies, University of Amsterdam

Beyond-viral marketing, Nike just does it again

On September 3rd, 2018, Nike released their latest ad campaign to celebrate the 30th anniversary of their iconic ‘Just Do It’ brand. To the surprise of many, former NFL quarterback Colin Kaepernick was the face of the campaign. This...

By Molly Doell on 09/24/18 Comments Off

Nike: Just Do Digital

"We don't do advertising any more. We just do cool stuff," says Pestridge. "It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need...

By Sisi Yu on 09/05/09 6

PICNIC 08 – Commercial Collaborations: Tools, Things and Toys

Presenter: Michael Tchao, General Manager; Nike Techlab/ Nike+, at Nike which connects physical products with virtual online services and athlete communities. 11.55 AM, 25 September 2008 Mike Tchao started his presentation by introducing Nike’s digital collaboration with Apple computers...

By Ali Balunywa on 09/25/08 3

Run Like You’ve Never Run Before: Reviewing Nike+

What increases people’s motivation to start running? And if they’re already experienced runners, what helps them to cope with the loneliness of long distance runs and improve their performance? Nike and Apple recently established a collaboration called Nike+, which...

By Sarah van der Land on 09/22/08 4