If you google “social media” or “social networksites” you will receive tons of links. Everybody seems to use social networksites and you need to be involved soon. Most of the links use a kind of paranoia, to make you aware of how you are left out if you are not using social media. Next to those kind of links, which are focused on private users, we find a lot of links for corporate institutions. Most of them are also based on a certain kind of paranoia. The basis is that if you as a business don’t do something with social media, you will lose customers to companies who do use it.