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Lydia van der Spek

I am currently doing a New Media and Digital Culture masters degree at the University of Amsterdam. My interest in new media has been present for a while, having completed a bachelors degree in Communication and Multimedia Design at the Amsterdam University of Applied Sciences. During my bachelors degree I did an internship at a Dutch advertising/communications agency, working on a transmedia storytelling campaign for SOA/AIDS Nederland. Before obtaining my degree I wrote my thesis on power structures within the online network.
I have spent a year in Florence, Italy studying art and have been working as a graphic designer since 2009, both freelance and for Dutch e-commerce business Greetz.
After taking some time off from studying I have worked full time for a while and have then gone travelling for three months. I am now back at the University of Amsterdam to finish my masters degree, which is currently my main focus.
Visualizing Emotions: Turning ‘Dry’ Data Into Stories

Visualizing Emotions: Turning ‘Dry’ Data Into Stories

The best data visualizations are the ones that tell you a story. A good data visualization has the ability to show you something that you wouldn’t have seen by only looking at the data, it presents the data in...
Rhythmanalysis – Henri Lefebvre

Rhythmanalysis – Henri Lefebvre

This post functions as an introduction to a project by Charlotte van Dalfsen, Egle Mykolaityte, Mihaela Naftanaila, Lydia van der Spek and Laura Zimmermann. Our project is an interpretation of Henri Lefebvre’s seminal book “Rhythmanalysis” (1992). In doing so,...
Obama vs. Romney: analyzing the image of the future First Lady

Obama vs. Romney: analyzing the image of the future First Lady

The predicted outcome of the upcoming 2012 U.S. presidential elections is still very much subject to fluctuation. Polls are still changing on a daily basis, with the difference between predicted votes for Barack Obama and Mitt Romney only a...
Everyone loves a good story: immersing the audience with transmedia storytelling

Everyone loves a good story: immersing the audience with transmedia storytelling

Simply going to the cinema and watching a film just doesn’t cut it anymore. We, the audience, want more. We want a sequel, we want to look forward to seeing that sequel, we want to discuss what might happen...