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Selin Ashaghimina

Dirty Greenwashing: How two apps cash in on the conscious consumer trend

Dirty Greenwashing: How two apps cash in on the conscious consumer trend

Hashtags like #cleanbeauty, #nontoxicskincare and #greenbeautyproducts are circling popular social media platforms, displaying a recent development of the beauty industry towards cleaner, more ethical products. Rooted in consumers’ “frustration over regulatory oversight of cosmetics and personal care products” (Wanner...
“Checkout on Instagram”: Chance or risk for e-commerce businesses?

“Checkout on Instagram”: Chance or risk for e-commerce businesses?

Ever since Facebook purchased Instagram in 2012, the platform has not only grown from ten million active users to over one billion, but has also introduced a number of new features. Instagram Stories, live streams, television and shopping –...