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Extend the Flawless Beauty: Facetune Video Further Goes against Beauty Activism

Extend the Flawless Beauty: Facetune Video Further Goes against Beauty Activism

With TikTok becoming increasingly popular in people’s daily life, such global prevalence of applications that focus on instant short video feeds indicates that people’s quest for a flawless face and a well-proportioned body shape no longer stops at still...
Dirty Greenwashing: How two apps cash in on the conscious consumer trend

Dirty Greenwashing: How two apps cash in on the conscious consumer trend

Hashtags like #cleanbeauty, #nontoxicskincare and #greenbeautyproducts are circling popular social media platforms, displaying a recent development of the beauty industry towards cleaner, more ethical products. Rooted in consumers’ “frustration over regulatory oversight of cosmetics and personal care products” (Wanner...
Make-Up Metrics: The Downfall of the Beauty Community on Youtube?

Make-Up Metrics: The Downfall of the Beauty Community on Youtube?

Since its inception in 2005, YouTube has been host to an ever-expanding community of people looking to showcase their artistic and creative ideas on the platform. With over a billion hours of videos watched every day and with tools available...
Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

Giving MLM’s a Makeover: Are Beauty Gurus Legitimizing LipSense?

YouTube influencers have become increasingly important to businesses in the last few years. Viewers are turning to them to know what’s hot and what’s not. But, “with great power comes great responsibility” and online influencers should take this into...