New Media M.A. Research Blog | Media Studies, University of Amsterdam

A New Media Advertising Solution for a Classic Brand: Mercedes-Benz Romania

There’s Mercedes-Benz and there are other cars. I’ve always been an admirer of the German super-brand, not only for its outstanding four-wheeled pieces of art, but also for having a spectacular history and the power to constantly re-invent itself....

By Alex Manole on 09/10/12 Comments Off

Molecule F – A Story of Online Success in Romanian Fashion

“If you would concentrate the entire Romanian fashion inside a capsule, you would have as a result Molecule F, a small, but refined part of the Romanian design“ (www.molecule-f.com). This quote defines best what Molecule F, the first online...

By Diana Necula on 09/09/12 1

Interview with A-list Romanian blogger Zoso

This is an interview with blogger Vali Petcu, more known on the Romanian market as Zoso. In Romania, Zoso is considered one of the “A-list bloggers” and has been writing the most read blog for the last six years....

By Luana Pascu on 10/17/11 Comments Off