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Hanneke Mertens

My name is Hanneke Mertens and I am currently busy combining studying for the MA New Media and working at Capgemini. I am trying to keep my focus on social media, design, marketing and usability in my study and work. But there is so much more what gets me interested, especially since I started my Master at the UvA. For two years I have been working at Capgemini where I have done a lot of project management assistant roles, currently I am working as content manager for BNP Paribas. It was quite interesting for me to start working in business.
Before I started working there ,I finished the Master Controlling Creative Design at the PSAU (UU). In this study I developed a videogame with a team of game designers and did an internship at the European Culture Foundation. Definitely more idealistically and creative than business life. That’s why I am happy to study again. For now, I think and feel that I have the perfect combination, studying and getting my curiosity gratified but also working and being a bit more pragmatic.

http://hannekemertens.nl
What is in your bag or what have you wore today?

What is in your bag or what have you wore today?

A very popular group on Flickr is the “What is in your bag group”, where 10722 photo’s are placed of bags and its content and around 19500 flickr- users are a member of this group. When you are...

Fashion is on the street: Fashion bloggers seated front row

Something has changed in the fashion industry. Since 2002 blogging about fashion started and has become more and more popular. In 2003 fashion blogger Kathryn Finney of the Budget Fashionista was invited to the New York Fashion Week....
Twitter: how it supports a fast spread of news

Twitter: how it supports a fast spread of news

Last summer we had the Carglass-Twitter-incident in the Netherlands, which was caused by three Twitter-users. Two of them posted some negative tweets about the Dutch company Carglass and used the #carglasszuigt, next to that the third user created a...

My Wikipedia experience: Stewards, Moderators and Hitler

So, that’s why I thought I could easily handle this wiki-entry assignment. I started working on the translation of the page of the European Culture Foundation. While doing this I received an email that there was to much...

Shift in power

If you google “social media” or “social networksites” you will receive tons of links. Everybody seems to use social networksites and you need to be involved soon. Most of the links use a kind of paranoia, to make you...
Book review: Uncorporate Identitity

Book review: Uncorporate Identitity

Welcome to Europe shows us a picture of a painted sun in red, yellow and black colors. This logo was created by the Spanish artist Joan Miró in 1980. This logo, or brand had as main purpose to...

New Media and Marketing

Since the rise of use of new media, marketing departments seem to be stressed out because they don’t know how to handle this new medium. Should they invest? How, where and how can they measure the effects? Companies don’t...