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Jorrit Schaap

I am a digital innovator from Amsterdam with a master's degree in New Media and Digital Culture. I help companies that need digital innovation for their future growth. I combine my academic background with practical skills in web development, motion/web/graphic design and data visualisation.

I wrote my BA thesis on the Cultural Meaning of Animals in Online Brand Identities, focusing on Mozilla Firefox and MailChimp, and my MA thesis on How To Videos on YouTube. During the Data Visualization elective course my team and I created the EU 2020 targets monitor, a tool for monitoring and comparing the progress of member states towards the 2020 targets and now hosted by the European Student Thinktank.

In my free time, I play guitar in an indie rock band and occasionally perform as a veejay.

http://about.me/jorritschaap
app color theory communication control cultural bias data visualization design Development facebook google graphic design information visualization making of mobilenation momuva ready-made rss semiotics syndication templates
Data Visualization Templates

Data Visualization Templates

Templates are ready-made project files that can be customized and used as the basis for various types of media content. In the world of graphic design, web design and motion graphic design, the use of templates is widely spread....
By Jorrit Schaap on 07/03/12 Comments Off on Data Visualization Templates
Cultural Bias in Data Visualization

Cultural Bias in Data Visualization

Data visualizations have to deal with the hard task of presenting data in such a way that the intention of the visualization becomes clear to the audience. Using literature dealing with the translation of data into design and the...
By Jorrit Schaap on 03/28/12 2
The Making of the MoMUvA app

The Making of the MoMUvA app

We as master students New Media at the UvA rely on many different sources on the web for information regarding our course and objects of study. Our main idea for the MoMUvA app was to bring together these channels,...
By Jorrit Schaap on 10/30/11 Comments Off on The Making of the MoMUvA app
Interview with Sanne Stricker from Roamler

Interview with Sanne Stricker from Roamler

Sanne Stricker (26) graduated cum laude from the Master of Business Studies at the University of Amsterdam. Her master thesis focused on the influence of negative tweets on consumer attitude towards brands and received a lot of media attention...
By Jorrit Schaap on 10/29/11 Comments Off on Interview with Sanne Stricker from Roamler
App Review: Google Goggles

App Review: Google Goggles

I have to admit that I do not own the app I'm about to review. In fact, I have never used it. But I want to discuss this app here because I feel that in the long run it...
By Jorrit Schaap on 10/10/11 2
The Future of Social Networking Sites

The Future of Social Networking Sites

First of all, let me warn you that this week's blog post is a bit more personal than my previous entries. Furthermore, I also fall victim to relating everything I write about social networking sites to Facebook, Twitter and...
By Jorrit Schaap on 10/04/11 1

Adding to Wikipedia: Not too much of a hassle

Contrary to many stories I heard before attempting to make my first contributions to Wikipedia, the actual process was not that much of a hassle at all. I made three (albeit minor) contributions, namely editing two existing entries and...
By Jorrit Schaap on 09/28/11 Comments Off on Adding to Wikipedia: Not too much of a hassle

Book Review: The Filter Bubble by Eli Pariser

The Filter Bubbler refers to the personalization processes taking place on the Web, which shape what content you see and more important what content you don't get to see. Big players like Google and Facebook feed you what they...
By Jorrit Schaap on 09/17/11 1

Giving Away Free Digital Content: How Far Can You Go?

Giving away free content is nothing new. It has been around as part of business strategies for centuries. However, many online businesses are using free digital content as a means of getting attention and building their reputation. How far...
By Jorrit Schaap on 09/14/11 Comments Off on Giving Away Free Digital Content: How Far Can You Go?