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Sushanth Shyamsundar

advertising Digital Infrastructure digital technologies DOOH Advertising evolution Invisible infrastructures micro targeting new media
Empowered by Data: Streaming Platforms Becoming Media Distributors

Empowered by Data: Streaming Platforms Becoming Media Distributors

                        Introduction Media streaming platforms have transformed traditional media industries and continue to do so. Netflix successfully started their own in-house production company based on insights from their...
By Sushanth Shyamsundar on 10/22/18 Comments Off on Empowered by Data: Streaming Platforms Becoming Media Distributors
Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising Imagine walking around Amsterdam Centraal Station during the day. Feel the eyes of strangers coveting you, hear the sounds of the multiple vehicles whizzing by, see...
By Sushanth Shyamsundar on 09/24/18 Comments Off on Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising