New Media M.A. Research Blog | Media Studies, University of Amsterdam

The Problem With Advertising-Driven Content

It’s been almost 20 years since the web made its grand entrance into the lives of average consumers. It was around that time the internet was also opened for business and companies started assessing it for its profitability. Initially...

By Richard Zimerman on 09/09/12 1

Marcelo Somers: Advertising works when it can scale

The Syndicate is a new breed of an ad network. Among its members are Khoi Vinh, former NYTimes.com design director, Marco Arment, creator of Instapaper, and Horace Dediu, mobile computing analyst.

By Andrian Georgiev on 12/09/11 Comments Off

Giving Away Free Digital Content: How Far Can You Go?

Giving away free content is nothing new. It has been around as part of business strategies for centuries. However, many online businesses are using free digital content as a means of getting attention and building their reputation. How far...

By Jorrit Schaap on 09/14/11 Comments Off

Changing Turn in Copyright Debate: Cultural Industry is to Move

Many theorist have already expressed their concern with the current copyright system; Simon Frith (1987), Lawrence Lessig (2002), Yochai Benkler (2005), Hal R. Varian (2005), Chris Anderson (2009) and many others. A lot of their arguments are based on...

By Harro Heijboer on 10/21/09 2

The Collision of Video & Print Media

I spent some time last year researching how proclaimed ‘internet television’ stations like Revision3 might or might not be remediating more traditional media like television. In other words; are they really doing something revolutionary or is it just plain-old...

By Joery Bruijntjes on 09/03/09 Comments Off