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Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising Imagine walking around Amsterdam Centraal Station during the day. Feel the eyes of strangers coveting you, hear the sounds of the multiple vehicles whizzing by, see...
By Sushanth Shyamsundar on 09/24/18 Comments Off on Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising
Vote yay or vote nay, but you just can’t ignore micro-targeting.

Vote yay or vote nay, but you just can’t ignore micro-targeting.

“Numbers and democracy have always been linked.”John Durham Peters proclaims, giving examples from Greek political systems to modern opinion surveys. He focuses on majority – the social force through numbers, that democracy uses to establish legitimacy (434). And when...
By Ketaki Chand on 09/24/18 Comments Off on Vote yay or vote nay, but you just can’t ignore micro-targeting.

Review on Stephen Baker’s The Numerati

Stephen Baker’s The Numerati, published in 2008, tells the story of our modern world’s “binarization;” how every individual is deduced to ones and zeroes through the trails of data we leave behind which are consequently gathered, analyzed and categorized...
By Jeroen Rijskamp on 09/18/11 2