Hi, I'm Ineke. I'm a social media, internet and television addict. When somebody tells me about a trip the first question that comes to my geeky mind is: 'How was the WiFi?' rather than 'How was the weather?'. Instead of admitting to my infobesitas, I decided to make this new media addiction my life by studying it and hopefully making it (part of) my job someday. That's why I chose for this Master: New Media & Digital Cultures. Last year I graduated my BA in Media & Culture from the University of Amsterdam. I wrote my thesis on ACTA and it was called 'You Can't Squeeze Blood From a Stone. Why ACTA Isn’t Beneficial for the Media Industry Either.'. I believe in the 'sharing is caring'-internet and like to see the ones in power to treat this space appropriately. So not by criminalizing, blocking and censoring content using the old traditional media model, but by embracing this 'new' techniques and developing a fitting new media approach. During this summer I decided it was time for an internship and I ended up as an internet editor at Merge Media in The Hague. I was lucky, this company gets it! Just like me they don't see the 'social, downloading, peer to peer sharing, pirating'-internet as a threat to commercial businesses, but they see it as a site of great opportunities. They believe by giving the consumer something worthy (not necessarily for the world, but for the target audience), your brand will get something worthy back: A loyal sincere passionate evangelizing consumer. At Merge I got the chance to blog; copy write; vent my thoughts about social media; create, analyze and give advice on Facebook and Google Adwords campaigns and create my very own engagement program for Merge itself. At the moment I combine this Master with (very) part time blogging at Merge.

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http://inekescheffers.com