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Ineke Scheffers

Hi, I'm Ineke. I'm a social media, internet and television addict. When somebody tells me about a trip the first question that comes to my geeky mind is: 'How was the WiFi?' rather than 'How was the weather?'. Instead of admitting to my infobesitas, I decided to make this new media addiction my life by studying it and hopefully making it (part of) my job someday. That's why I chose for this Master: New Media & Digital Cultures. Last year I graduated my BA in Media & Culture from the University of Amsterdam. I wrote my thesis on ACTA and it was called 'You Can't Squeeze Blood From a Stone. Why ACTA Isn’t Beneficial for the Media Industry Either.'. I believe in the 'sharing is caring'-internet and like to see the ones in power to treat this space appropriately. So not by criminalizing, blocking and censoring content using the old traditional media model, but by embracing this 'new' techniques and developing a fitting new media approach. During this summer I decided it was time for an internship and I ended up as an internet editor at Merge Media in The Hague. I was lucky, this company gets it! Just like me they don't see the 'social, downloading, peer to peer sharing, pirating'-internet as a threat to commercial businesses, but they see it as a site of great opportunities. They believe by giving the consumer something worthy (not necessarily for the world, but for the target audience), your brand will get something worthy back: A loyal sincere passionate evangelizing consumer. At Merge I got the chance to blog; copy write; vent my thoughts about social media; create, analyze and give advice on Facebook and Google Adwords campaigns and create my very own engagement program for Merge itself. At the moment I combine this Master with (very) part time blogging at Merge.

Want to know more? Feel free to Tweet me!

http://inekescheffers.com
‘Bashing’s’ Datavisualization as Information Intervention

‘Bashing’s’ Datavisualization as Information Intervention

Living in the era of Big Data, data visualization is booming in science, marketing and journalism (( Segel, Edward, and Jeffrey Heer. “Narrative visualization: Telling stories with data.” Visualization and Computer Graphics, IEEE Transactions 16.6 (2010): 1139-1148. )). In...
The Social Catwork

The Social Catwork

The project The Social Catwork is based on the initial concept of Facebook, where the users were asked to pick which person out of two pictures they find more attractive. Our version, however, gives the user a choice of...
‘It Gets Better’ and the Power of Online Media Activism

‘It Gets Better’ and the Power of Online Media Activism

Not everyone on this earth gets the respect or at least tolerance that they deserve. In this world discrimination is such a big problem that it seems almost unsolvable. People get discriminated against for all sorts of reasons. LGBT...
Helping Neighborhoods Get Social Again. Or not?

Helping Neighborhoods Get Social Again. Or not?

Every good idea is a solution to a problem. In the case of San Francisco based start-up Nextdoor the problem is that neighbors no longer get to know each other and truly communicate. The small-scale social network is trying...

[Thesis] You Can’t Squeeze Blood From a Stone. Why ACTA Isn’t Beneficial for the Media Industry Either.

Love to watch your shows online? Like to create Nutella memes to get on the hot page of 9GAG? Want to rock out in your bedroom on Gangnam Style to put it on your YouTube Channel just like Keenan...