New Media M.A. Research Blog | Media Studies, University of Amsterdam

Facebook enhances the brand image in consumer minds

Facebook is becoming a marketing tool involved in the 2.0. strategy, itself involved in the global brand’s strategy. The 2.0. strategy draws on social networks, as a marketing medium, and has a bidirectional communication that calls for creativity, rigor and...

By V Weydert on 09/08/13 Comments Off

Techniques of power in branded data visualizations

Applying Foucault's idea of panoptic modality of power to branded data visualizations.

By Andrian Georgiev on 03/29/12 Comments Off

Google’s Doodles: How transforming logo can empower a brand

I’m always get excited whenever I enter Google’s page and there’s an intervention in the logo – more or less expressive – featuring a holiday, birthday or something totally new to me with drawings, videos, games or interactive animations....

By Juliana Paiva on 09/11/11 2

A Domain By Any Other Name

Websites are headed towards major name changes. Recent amendments have authorized the creation of a porn specific .XXX domain, allowed non-Latin alphabet characters into the address bar, and most significantly freed top-level domain names from the conventional endings of...

By Autumn Hand on 09/11/11 1

Twitter as a marketing tool

For marketers using new media strategies is becoming popular. Direct mailing is a popular tool which is already used for many years. Social networks have taken over email in terms of popularity. Twitter is a very popular one. Businesses...

By Suzanne Schram on 10/16/09 Comments Off

Nike: Just Do Digital

"We don't do advertising any more. We just do cool stuff," says Pestridge. "It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need...

By Sisi Yu on 09/05/09 6