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Facebook enhances the brand image in consumer minds

Facebook enhances the brand image in consumer minds

Facebook is becoming a marketing tool involved in the 2.0. strategy, itself involved in the global brand’s strategy. The 2.0. strategy draws on social networks, as a marketing medium, and has a bidirectional communication that calls for creativity, rigor and...
Techniques of power in branded data visualizations

Techniques of power in branded data visualizations

Applying Foucault's idea of panoptic modality of power to branded data visualizations.

Google’s Doodles: How transforming logo can empower a brand

I’m always get excited whenever I enter Google’s page and there’s an intervention in the logo – more or less expressive – featuring a holiday, birthday or something totally new to me with drawings, videos, games or interactive animations....

A Domain By Any Other Name

Websites are headed towards major name changes. Recent amendments have authorized the creation of a porn specific .XXX domain, allowed non-Latin alphabet characters into the address bar, and most significantly freed top-level domain names from the conventional endings of...

Twitter as a marketing tool

For marketers using new media strategies is becoming popular. Direct mailing is a popular tool which is already used for many years. Social networks have taken over email in terms of popularity. Twitter is a very popular one. Businesses...

Nike: Just Do Digital

"We don't do advertising any more. We just do cool stuff," says Pestridge. "It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need...