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From Instagramming to Insta Shopping: Is this the Future of Online Shopping?

From Instagramming to Insta Shopping: Is this the Future of Online Shopping?

  Online shopping is a term that we have known for a long time and with the digitalized progresses in the commerce sector the whole shopping experience is getting to a next level. So, what does shopping have to...

“Buy buttons”: Is this the new shopping mecca?

If you just rewind back to the past, freeze your memory in the ‘90s and try to recall the retail websites of this era, it will be obvious how boring and indifferent purchases could be. But it was time...
Molecule F – A Story of Online Success in Romanian Fashion

Molecule F – A Story of Online Success in Romanian Fashion

“If you would concentrate the entire Romanian fashion inside a capsule, you would have as a result Molecule F, a small, but refined part of the Romanian design“ (www.molecule-f.com). This quote defines best what Molecule F, the first online...
The experience of launching an online service in Russia and smart trust

The experience of launching an online service in Russia and smart trust

“Technique and technology are important, but adding trust is the issue of the decade” Tom Peters, business author Let’s play a game: try to find inappropriate word in a line. Bears, matryoshka dolls, vodka, Red Square, KGB, birch, e-commerce…...

The shopping revolution

Twenty-plus kilograms suitcase in hand, tackling what seemed to be the longest staircase that had ever been placed in a train station that featured four platforms and no elevators, I started thinking: when did I but all this stuff?...