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Andrei Florian

I'm a former Bucharest based PR professional with a BA in PR and Communication Science. Currently located in Amsterdam, I am exploring the impact of New Media on the corporate environment at the UvA New Media MA.

http://web314.blogspot.com

Fleet Commander Neusa talks about EVE Online

In her 2010 TED speech Jane McGonigal states that on average we invest 3 billion hours weekly playing online games. Also, Nick Yee (2006, 70) estimates that the MMORPG player spends on average 22 hours a week playing the...

City Vibes Project – A heartbeat of the city based on its BPM

We choose our music to best fit our mood, our spirit or our activities. We use it to celebrate our victories, to soothe our pain or to give us energy when we are feeling down. This is why ensuring...

App Review: PhoneGuard. Keeping Parents and Beliebers Happy

Designed with the noble purpose of preventing deadly traffic accidents caused by the distraction of texting while driving, the Phone Guard – Drive Safe application is in fact one new media watchtower for parents and employers to servile teenagers...

You ‘like’, you pay! – Do Social Network Services Users Consciously and Willingly Give Up Their Right for Privacy?

Facebook faces more and more scrutiny over its user privacy issues, but do people willingly trade privacy as a commodity for using Social Network Services (SNSs)? Would they prefer to pay a certain fee in order to prevent surveillance...

Book Review: Alternative and Activist New Media by Leah Lievrouw

Drawing on the works of David Bolter and Richard Grusin and their seminal work – “Remediation: Understanding New Media”, Leah Lievrouw analyses in ‘Alternative and Activist New Media’ (Polity Press, 2011) a series of new media activism practices. Offering...

Jack in the Box: Digital Activism and Corporate Reputation

The recent case of Jack the Cat going missing on an American Airlines flight has seen its fair share of attention in both new and traditional media. But what are the reasons behind AA’s relentless efforts to cope with...