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Hania Piotrowska

My New Media interest grew out of studying Media Studies and Marketing during my undergraduate education at Maastricht University. After obtaining my Bachelor's degree I took a year off to work at a Public Relations company in Warsaw, Poland. This is where I had a possibility to Media Studies with Marketing, as the company's PR projects were executed mostly online. Using Internet platforms like blogs, Facebook, flicker and such to create a company's image was a really interesting experience and I think I'd like to further explore possibilities of combining New Media with marketing.

http://addictedtodigital.wordpress.com/

The elitist in Andrew Keen, the elitist in me

Who doesn’t like to listen to Andrew Keen talk? Perhaps his most famous appearance was made on the Colbert Report, where he had an interesting exchange of opinions with Colbert about whether or not the Internet is worse than...

eComm conference 2009

Last week I participated in the eComm conference (The Emerging Communications (eComm) Conference & Awards) in Amsterdam. Impressions? I’m impressed. For two reasons. Firstly, I was impressed by the conference itself. Reason 1 The organization was excellent. Moderation by...

If it’s not on Wikipedia, it doesn’t exist

Florian Brody is an internationally acclaimed digital media specialist with more than twenty years experience in electronic publishing in Europe and the U.S. He is the President of Brody Inc., a publishing company based in Los Angeles and Vienna...
“I’ve had the best breakfast ever” – say it using 14, 140 and 1400 symbols

“I’ve had the best breakfast ever” – say it using 14, 140 and 1400 symbols

Phatic communication is a term first used by anthropologist Bronisław Malinowski to describe a communicative gesture that does not inform or exchange any meaningful information or facts about the world. Its purpose is a social one, to express sociability...

Become a Fan: Facebook marketing

Facebook is smart. And they certainly are not a charity sale. In order to provide the thousands of employees with the great benefits and to keep on growing they’ll annoy their users just enough to make some money, but...

Are you a murderer according to Wikipedia?

In December 2005 BBC reported that “the free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica.” (1) The study of Wikipedia’s reliability was conducted by the British journal Nature which examined a range of...
Book review: UBERMORGEN.COM

Book review: UBERMORGEN.COM

UBERMORGEN.COM might be always trying to combine some nice entertainment with very intellectual European subversive art, but God Christ, we need to relax sometime and sell Google ad space on eBay and write a book about it and sell...