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Influencer marketing: #Transparency over #ad

Influencer marketing: #Transparency over #ad

In other parts of the world it is already a well-established marketing technique; celebrity’s being paid to tweet, or post on Facebook and Instagram. However in “down to earth” Netherlands, this trend has just recently began to emerge. Social...
Can Google Search Solve the Most Topical Issue in Fashion Right Now?

Can Google Search Solve the Most Topical Issue in Fashion Right Now?

There’s one thing that most of us have in common: We all Google. So when the tech giant decides to break into the Fashion Industry, it seems to be providing an alluring set of qualities that deserve our attention....
Prisma: The Photo App With Its Own Charisma!

Prisma: The Photo App With Its Own Charisma!

  All the Instagram addicts must have already tried out or, at least, come across with artsy photos badged with the #prisma hashtag. For those of you who (strangely enough) haven’t seen or heard of it before, Prisma is...
Sleek – What does the website’s structure reveal?

Sleek – What does the website’s structure reveal?

Sleek is an internationally distributed fashion and art magazine, introducing contemporary art and fashion issues in a thematically manner. Since 2005, the paper edition is published quarterly in Berlin, but because of its worldwide audience Sleek is only available...
Everyone loves a good story: immersing the audience with transmedia storytelling

Everyone loves a good story: immersing the audience with transmedia storytelling

Simply going to the cinema and watching a film just doesn’t cut it anymore. We, the audience, want more. We want a sequel, we want to look forward to seeing that sequel, we want to discuss what might happen...
Soundcheck: Independent Bands in the Age of Online Music Marketing

Soundcheck: Independent Bands in the Age of Online Music Marketing

Ever since “digitization” took over “globalization” as the biggest phenomenon in the modern world, there’s very little that remains inaccessible – art, dance, films, world news, sports, music and what will you – everything is usually not more than...
The Problem With Advertising-Driven Content

The Problem With Advertising-Driven Content

It’s been almost 20 years since the web made its grand entrance into the lives of average consumers. It was around that time the internet was also opened for business and companies started assessing it for its profitability. Initially...

[Essay] How New Media reshapes the music industry

I imagine myself at 14 years old winding the tapes back and forward with a pen and listening to Metallica for the hundredth time. Well, nothing else mattered at that time. Most Romanian around their 30thies grew up with...

Raising awareness on Product Placement

Advertising is everywhere. From print ads in magazines and billboards, pop ups and spam on Internet, or commercials on television, it is virtually impossible not to see advertisements in daily life. Some researchers even say that we see on...
Music and Bits and Marketing

Music and Bits and Marketing

As a follow up to my previous post about the Music and Bits conference, I wanted to cover off on the other topic of the day, marketing.  Out of the five companies who presented two of those, Top Notch...
Twitter as eWoM-cashcow?

Twitter as eWoM-cashcow?

Sander Jansma already discussed the phenomenon of ‘word-of-mouth’, the so-called WoM. The idea of passing information from person to person has been around since humankind could communicate orally and has evolved with the rise of different means of communication....

Shift in power

If you google “social media” or “social networksites” you will receive tons of links. Everybody seems to use social networksites and you need to be involved soon. Most of the links use a kind of paranoia, to make you...

New Media and Marketing

Since the rise of use of new media, marketing departments seem to be stressed out because they don’t know how to handle this new medium. Should they invest? How, where and how can they measure the effects? Companies don’t...

Twitter as a marketing tool

For marketers using new media strategies is becoming popular. Direct mailing is a popular tool which is already used for many years. Social networks have taken over email in terms of popularity. Twitter is a very popular one. Businesses...

Twitter: “Blurb 2.0”

The acceleration of communication is a product of our growing need or desire to handle larger amounts of information in shorter periods of time. As efficient as this may sound, there has been somewhat of a public outcry against...

The Twitter Effect

For all those feeling nostalgic about the good old days in which search engines were not based on algorithms but actual people doing the work; your human side of the search engine is back. On Lazytweet you can ask...

Become a Fan: Facebook marketing

Facebook is smart. And they certainly are not a charity sale. In order to provide the thousands of employees with the great benefits and to keep on growing they’ll annoy their users just enough to make some money, but...

How much do I know about you?

This is the sequel of an experiment I started last week. I was curious how can you use Facebook quizzes for research and marketing purposes. My self made Facebook Quiz has not become very successful. After about a week...

Are you a nerd, a geek, a dork or a dweeb?

In a new media class at the university everyone always has some kind of addiction. There are students who are addicted to games, some who are addicted to blogs, others to dating sites or stream-videos and chats. Eventually, they...
Astroturfing on Wikipedia

Astroturfing on Wikipedia

As Wikipedia is currently the number 7 most visited website in the world according to Alexa, and a major source of information for all layers of society, it makes sense to engage in a critical review of its benefits,...
PROblogger: book review

PROblogger: book review

PROblogger: Secrets for Blogging Your Way to a Six-Figure Income INTRODUCION For some time now I’ve been interested in the eBook phenomenon for a couple of reasons: the business model that lies beneath it (how to make money by...