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What Apple’s new cookie blocker says about platforms and privacy

What Apple’s new cookie blocker says about platforms and privacy

Apple’s new built-in cookie blocker may be welcomed by most consumers, but what does it say about the power yielded by the company, which maintains vast amounts of data on its own users? If platforms are allowed to make...
‘M’ Assistant – a New Territory For Advertising

‘M’ Assistant – a New Territory For Advertising

‘M’ is an Artificial Intelligent virtual assistant inside Messenger which aims to be helpful to its users when appropriate. M Assistant analyzes their normal conversation on Messenger and pops up to suggest one of the features within the app...
Advolution: An Interactive Media Archaeology of Website Advertisements

Advolution: An Interactive Media Archaeology of Website Advertisements

The last season of South Park revealed a shocking revelation (South Park, “Sponsored Content”). Advertisements have evolved to be sentient and are fighting a secret war against us! While we do not believe things have gone that far, advertisements...
Why Instagram finally lets us think outside of the box

Why Instagram finally lets us think outside of the box

Ever since it’s rise to fame, Instagram has been known for its square pictures. But with a recent new update the platform finally lets its users break free from that restriction. To make “telling our visual story easier and...
Be There or Be Square: Instagram Introduces New Sizes

Be There or Be Square: Instagram Introduces New Sizes

Be There or Be Square: Instagram Introduces New Sizes Many frequent users of Instagram (including myself) at some point experienced the following scenario: a moment captured with the camera on your smartphone is significant enough to share on Instagram....
Google and the Principles of the Semantic Web

Google and the Principles of the Semantic Web

One of the first goals of the Internet was to expand the knowledge of the users by connecting different data. However, the contemporary web is by no means comparable to this initially academic network. The web expanded unprecedentedly and...
A New Media Advertising Solution for a Classic Brand: Mercedes-Benz Romania

A New Media Advertising Solution for a Classic Brand: Mercedes-Benz Romania

There’s Mercedes-Benz and there are other cars. I’ve always been an admirer of the German super-brand, not only for its outstanding four-wheeled pieces of art, but also for having a spectacular history and the power to constantly re-invent itself....
The Problem With Advertising-Driven Content

The Problem With Advertising-Driven Content

It’s been almost 20 years since the web made its grand entrance into the lives of average consumers. It was around that time the internet was also opened for business and companies started assessing it for its profitability. Initially...

Save my Wiki!

I never thought one Wikipedia entry could go as wrong as mine has. Although it was quite easy and interesting to write such an article, keeping it turned into a true challenge. Yet, I am sad to say, it...

Social networks + SEO = Social SEO ?

Sometimes the results of a search on Google, Bing or Yahoo are not really satisfying. If you search for specific terms sometimes the search results are very limited. Often only the first three search results give usable information. The...

Raising awareness on Product Placement

Advertising is everywhere. From print ads in magazines and billboards, pop ups and spam on Internet, or commercials on television, it is virtually impossible not to see advertisements in daily life. Some researchers even say that we see on...

True Blood invades virtual reality

The development of new communication means in recent years has turned into a genuine PR and advertising opportunity. The rise of the Internet together with the changes in the behavior of the media consumer triggered a special interest in...

Botting, Plotting and Multiboxing

A short entry on people botting, people plotting, bots multiboxing, and virtual goods adverts in games. Includes a MOVIE!
Augmented reality as the NEW marketing tool

Augmented reality as the NEW marketing tool

The back cover of this weeks Grazia magazine shows a new add campaign of United Colors of Benetton. Readers are being encouraged to interact with Benetton by signing in for the casting for the new campaign. Costumers can become...

The Whole Truth and Nothing But……Or Not?

I keep hearing that consumers demand transparency in advertising campaigns. We don’t want advertising companies to promise us one thing, and end up doing another. What else is new? Especially with the rise of online advertising and the popularity...

Become a Fan: Facebook marketing

Facebook is smart. And they certainly are not a charity sale. In order to provide the thousands of employees with the great benefits and to keep on growing they’ll annoy their users just enough to make some money, but...

Facebook, Connecting and Controlling People

Facebook connects people. Not a very new phenomenon, but the amount of people using the social network increases every day and so does the amount of information people show and share with (too many?) others.
Fakebook on Facebook

Fakebook on Facebook

Fake is not necessarily referring to anything bad here. Basically they are real people with a fake or virtual identity. They are like actors on the Internet instead of movies or TV episodes. They have certain characters with their...
Social Networking Sites and the Surveillance Society. (Study Review)

Social Networking Sites and the Surveillance Society. (Study Review)

Christian Fuchs was born in Austria in 1976 and is currently an associate professor at the University of Salzburg. He is mainly interested in Media and in Information society research and he's the author of many scholar papers and of...

Nike: Just Do Digital

"We don't do advertising any more. We just do cool stuff," says Pestridge. "It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need...

The Collision of Video & Print Media

I spent some time last year researching how proclaimed ‘internet television’ stations like Revision3 might or might not be remediating more traditional media like television. In other words; are they really doing something revolutionary or is it just plain-old...