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Influencer marketing: #Transparency over #ad

Influencer marketing: #Transparency over #ad

In other parts of the world it is already a well-established marketing technique; celebrity’s being paid to tweet, or post on Facebook and Instagram. However in “down to earth” Netherlands, this trend has just recently began to emerge. Social...
Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising

Looking behind the shiny, shiny lights – The tremendous rise of DOOH Advertising Imagine walking around Amsterdam Centraal Station during the day. Feel the eyes of strangers coveting you, hear the sounds of the multiple vehicles whizzing by, see...
Beyond-viral marketing, Nike just does it again

Beyond-viral marketing, Nike just does it again

On September 3rd, 2018, Nike released their latest ad campaign to celebrate the 30th anniversary of their iconic ‘Just Do It’ brand. To the surprise of many, former NFL quarterback Colin Kaepernick was the face of the campaign. This...
Mission Control: The changing boundaries of control and ownership in the world’s biggest crowd funding success.

Mission Control: The changing boundaries of control and ownership in the world’s biggest crowd funding success.

The latest controversy surrounding the in development game Star Citizen, struck me as illustrative of the pitfalls and complexities of new forms of financing, and how they manifest the sunk cost fallacy in new, unexpected ways. It isn’t just...
IGTV: Instagram’s TV or Influencer’s TV?

IGTV: Instagram’s TV or Influencer’s TV?

On June 20, 2018, two major announcements were published on the Instagram Info Center. The first being that Instagram reached one billion users. The second was the launch of a new stand-alone application affiliated with Instagram: IGTV.   IGTV:...
Facebook’s ‘Rosetta’ System: A Form of Safety Implementation or Data Exploitation?

Facebook’s ‘Rosetta’ System: A Form of Safety Implementation or Data Exploitation?

Facebook has announced its latest technological development, code-named Rosetta, which detects and recognizes texts in images, as well as videos. They claim that it’s for the benefit of the social network community because of the safety features it provides...
Interventions on Nick Srnicek’s “Platform Capitalism”

Interventions on Nick Srnicek’s “Platform Capitalism”

A representation of the current platform capitalist culture.
Creating awareness by visualizing the variety of “fake newses”

Creating awareness by visualizing the variety of “fake newses”

Our research objective is the phenomenon of fake news. We claim that fake news is not one thing, and also not a new phenomenon. Rather we would like to offer a new conceptualization by visualizing the various levels of...
What Apple’s new cookie blocker says about platforms and privacy

What Apple’s new cookie blocker says about platforms and privacy

Apple’s new built-in cookie blocker may be welcomed by most consumers, but what does it say about the power yielded by the company, which maintains vast amounts of data on its own users? If platforms are allowed to make...
‘M’ Assistant – a New Territory For Advertising

‘M’ Assistant – a New Territory For Advertising

‘M’ is an Artificial Intelligent virtual assistant inside Messenger which aims to be helpful to its users when appropriate. M Assistant analyzes their normal conversation on Messenger and pops up to suggest one of the features within the app...
Advolution: An Interactive Media Archaeology of Website Advertisements

Advolution: An Interactive Media Archaeology of Website Advertisements

The last season of South Park revealed a shocking revelation (South Park, “Sponsored Content”). Advertisements have evolved to be sentient and are fighting a secret war against us! While we do not believe things have gone that far, advertisements...
Why Instagram finally lets us think outside of the box

Why Instagram finally lets us think outside of the box

Ever since it’s rise to fame, Instagram has been known for its square pictures. But with a recent new update the platform finally lets its users break free from that restriction. To make “telling our visual story easier and...
Be There or Be Square: Instagram Introduces New Sizes

Be There or Be Square: Instagram Introduces New Sizes

Be There or Be Square: Instagram Introduces New Sizes Many frequent users of Instagram (including myself) at some point experienced the following scenario: a moment captured with the camera on your smartphone is significant enough to share on Instagram....
Google and the Principles of the Semantic Web

Google and the Principles of the Semantic Web

One of the first goals of the Internet was to expand the knowledge of the users by connecting different data. However, the contemporary web is by no means comparable to this initially academic network. The web expanded unprecedentedly and...
A New Media Advertising Solution for a Classic Brand: Mercedes-Benz Romania

A New Media Advertising Solution for a Classic Brand: Mercedes-Benz Romania

There’s Mercedes-Benz and there are other cars. I’ve always been an admirer of the German super-brand, not only for its outstanding four-wheeled pieces of art, but also for having a spectacular history and the power to constantly re-invent itself....
The Problem With Advertising-Driven Content

The Problem With Advertising-Driven Content

It’s been almost 20 years since the web made its grand entrance into the lives of average consumers. It was around that time the internet was also opened for business and companies started assessing it for its profitability. Initially...

Save my Wiki!

I never thought one Wikipedia entry could go as wrong as mine has. Although it was quite easy and interesting to write such an article, keeping it turned into a true challenge. Yet, I am sad to say, it...

Social networks + SEO = Social SEO ?

Sometimes the results of a search on Google, Bing or Yahoo are not really satisfying. If you search for specific terms sometimes the search results are very limited. Often only the first three search results give usable information. The...

Raising awareness on Product Placement

Advertising is everywhere. From print ads in magazines and billboards, pop ups and spam on Internet, or commercials on television, it is virtually impossible not to see advertisements in daily life. Some researchers even say that we see on...

True Blood invades virtual reality

The development of new communication means in recent years has turned into a genuine PR and advertising opportunity. The rise of the Internet together with the changes in the behavior of the media consumer triggered a special interest in...

Botting, Plotting and Multiboxing

A short entry on people botting, people plotting, bots multiboxing, and virtual goods adverts in games. Includes a MOVIE!
Augmented reality as the NEW marketing tool

Augmented reality as the NEW marketing tool

The back cover of this weeks Grazia magazine shows a new add campaign of United Colors of Benetton. Readers are being encouraged to interact with Benetton by signing in for the casting for the new campaign. Costumers can become...

The Whole Truth and Nothing But……Or Not?

I keep hearing that consumers demand transparency in advertising campaigns. We don’t want advertising companies to promise us one thing, and end up doing another. What else is new? Especially with the rise of online advertising and the popularity...

Become a Fan: Facebook marketing

Facebook is smart. And they certainly are not a charity sale. In order to provide the thousands of employees with the great benefits and to keep on growing they’ll annoy their users just enough to make some money, but...